Boutique Growth Consultancy · DTC Wellness
Presta works with DTC wellness brands that are already running, and ready to scale. Providing senior-level paid social and UGC expertise, including bilingual paid strategy for the US Hispanic market, the fastest growing consumer demographic in the country.
What we do
A focused 60-minute call where we diagnose your current paid UGC approach, identify what's holding back performance, and give you a clear path forward, actionable, specific, and ready to execute.
60 min · Single sessionThe US Hispanic market represents over $3 trillion in purchasing power, and most DTC wellness brands have never touched it. Presta has built and scaled paid UGC strategies specifically for Latino audiences within the US, from creative direction to media buying. If your brand is ready to reach this audience, this is where you start.
Bilingual strategy · By consultationWe embed as your senior growth lead — overseeing paid social, UGC strategy, and team execution until your operation becomes a well-oiled machine. Limited to 2 to 3 brands at a time.
Retainer · By applicationUS Latin Market Entry
“The US Hispanic market is the fastest growing consumer demographic in the country, with over $3 trillion in purchasing power as of 2026”
— HispanicPro Network · The Hispanic Consumer in 2026
The US Hispanic demographic consist of 65 million people, with over $3 trillion in purchasing power, and a deep affinity for wellness, health, and quality products.
Most DTC brands haven't considered running ads for this demographic as part of their growth strategy. Most of the time, because of a lack of knowledge about the potential it hides.
Presta's founder did this from scratch. She has taken a brand with zero Latino market presence and built a paid UGC strategy that reached, resonated with, and converted US Hispanic audiences into loyal returning customers.
If that market is on your roadmap, or you think it should be, we know exactly how to get you there.
Who we are
Presta is led by Victoria Alvarez, a growth marketing strategist with a decade of experience at the intersection of storytelling and performance. Before advising brands, she built and ran high-performing paid social operations from the inside — managing teams of 10+ and overseeing more than $1M in monthly Meta spend at a leading DTC wellness brand.
Her background as a television host and journalist gives her a rare edge in UGC: she understands what makes content feel real, perform on screen, and convert. That combination, operator rigor with creative instinct, is what Presta brings to every engagement.
Victoria is also one of a small number of growth advisors who has hands-on experience breaking into the US Latino market for DTC wellness brands — building bilingual paid UGC campaigns from scratch that authentically reached and converted US Hispanic audiences. In a space where most brands have never attempted this, that experience is rare.
Who it's for
You're past the early stages. Your product works, customers love it, and you're ready to pour fuel on the fire, and access a whole new market that is currently untapped.
You're creating content, running ads, and spending budget — but the results aren't matching the effort. You need someone who can look at the full picture and tell you exactly what's off.
You are operating in the $10K to $500K/month ad spend range and want an experienced operator in your corner to help you fast-track production and create a proper scaling strategy.
Supplements, functional food, beauty, health, you operate in a space where trust, storytelling, and authenticity drive purchase decisions. That's exactly where Presta specializes.
Work with us
We work with a small number of brands at any given time. Every engagement starts here, tell us about your brand and the challenge you're facing, and we'll be in touch within 48 hours to discuss next steps.
Not sure which service is right for you? Just describe your situation and we'll recommend the best fit.