Boutique Growth Consultancy · DTC Wellness
Presta works with DTC wellness brands that are already running — and ready to scale. We bring senior-level paid social and UGC expertise to the strategies that matter most.
What we do
A focused 60-minute call where we diagnose your current paid UGC approach, identify what's holding back performance, and give you a clear path forward — actionable, specific, and ready to execute.
60 min · Single sessionA deep review of your ad account, UGC creative pipeline, and funnel structure. You receive a written audit with prioritized findings and a strategic action plan your team can execute immediately.
Deliverable · 5–7 daysWe embed as your senior growth lead — overseeing paid social, UGC strategy, and team execution until your operation becomes a well-oiled machine. Limited to 2–3 brands at a time.
Retainer · By applicationWho we are
Presta is led by Victoria Alvarez, a growth marketing strategist with a decade of experience at the intersection of storytelling and performance. Before advising brands, she built and ran high-performing paid social operations from the inside — managing teams of 10+ and overseeing more than $1M in monthly Meta spend at a leading DTC wellness brand.
Her background as a television host and journalist gives her a rare edge in UGC: she understands what makes content feel real, perform on screen, and convert. That combination — operator rigor with creative instinct — is what Presta brings to every engagement.
Who it's for
You're past the early stages. Your product works, customers love it, and you're ready to pour fuel on the fire — you just need the right strategy to do it without wasting spend.
You're creating content, running ads, and spending budget — but the results aren't matching the effort. You need someone who can look at the full picture and tell you exactly what's off.
You're operating in the $10K–$500K/month ad spend range and need senior-level strategic oversight — not a junior agency. You want an experienced operator in your corner.
Supplements, functional food, beauty, health — you operate in a space where trust, storytelling, and authenticity drive purchase decisions. That's exactly where Presta specializes.
Work with us
We work with a small number of brands at any given time. Every engagement starts here — tell us about your brand and the challenge you're facing, and we'll be in touch within 48 hours to discuss next steps.
Not sure which service is right for you? Just describe your situation and we'll recommend the best fit.